All About Podcasting · With Ashley & Jonathan

Make a podcast that people want to hear.

Make a compelling show with a clear purpose. We're bringing together professional podcast experience, audience engagement, and the business of communicating well.

Be first to hear about our guides, training, and cohorts. Free to join. Decide what fits as we launch.
For company podcasts & independent shows

Make it worth listening to.
Make it worth the work.

You have valuable expertise to share and a strong reason to share it. The challenge is turning that experience into a show that your audience cares about, and build a show that supports what you're trying to accomplish.

We're building practical ways to help you make those decisions, from the shape of your episode to the role that the show plays in your business overall.
“How do we turn what we know into something people want to hear?”
“How do we make the right people understand why this is for them?”
“What do we want this podcast to do for us?”
The people behind All About Podcasting

Experience making shows. Experience moving audiences.

PODCAST CREATION & PRODUCTION

Ashley Hamer Pritchard

Ashley helped create and co-host Curiosity Daily, a five-day-a-week podcast, and continued the show for several years after its acquisition by Discovery.

Her current project is Taboo Science, she writes episodes for Twenty Thousand Hertz, and works as head of operations at 3Blue1Brown. She brings the editorial judgment and production experience behind getting shows made.

AUDIENCE ENGAGEMENT & BUSINESS

Jonathan W. Pritchard

Jonathan brings more than 20 years of experience as a professional mentalist, speaker, author, and consultant, earning attention and holding it in front of live audiences.

His corporate work includes BP and State Farm. He helps businesses communicate their value, build trust, and sell. He brings that perspective to the purpose and positioning of a podcast.

What we're building

Practical help in a variety of shapes.

We're exploring different ways to share what we've learned. Join the list for announcements as new resources and programs take shape.

Guides to get you started

Focused explanations, examples, and prompts to help you work through a specific podcasting challenge.

Training on your schedule.

Recorded teaching that makes the decisions behind a compelling show easier to understand and apply.

Cohorts to work through it together.

Hear about future group programs as we develop them, including who they're for, what we'll work on, and when they'll run.

Be here for what comes next.

We're building All About Podcasting. Join the launch list to be among the first to hear about new guides, training, and cohorts as we announce them.

We'll send a first look, the details you need, and the opportunity to join or buy when each offer opens.

Pick what fits your show, your goals, and your schedule.

Early news & launch invitations

Get on the list.

Hear from Jonathan and Ashley as All About Podcasting takes shape.

Updates about our upcoming guides, training, and cohorts. Free to join. No purchase required. Unsubscribe anytime.

A few things you might be wondering about.

This guide and training are being designed for the people turning company expertise into episodes: hosts, producers, marketers, and communications teams. If your main challenge is finding the angle and structure before recording, you're in the right place. Independent creators with the same challenge can use it, too.

We're planning approximately one hour of video training, split into short chapters, plus one companion PDF with planning prompts and a checklist. Allow additional time to apply the material to your own episode.

The focus is the planning work: deciding what an episode is about, giving it structure, and preparing to record. Equipment, editing, distribution, and audience growth are outside this course and they're going to be a lot harder if you skip this step.

The planned package is self-paced training with reusable resources. Live calls, individual episode reviews, and private coaching are not included right now, but they are on the roadmap for future projects.

Watch the videos and follow the instructions in Skool. Apply the planning prompts in whatever you already use for notes. The companion PDF brings the method, example, prompts, and checklist together for easy reference.

The founding program is being designed around company podcasts and small content teams. If you independently produce a show and face similar creative or production challenges, you're welcome to join the interest list.

An existing show or a committed launch project will give you something concrete to apply the work to. We'll share the specific requirements with the cohort details.

No. You're asking to receive information about the program. Enrollment will be a separate decision.

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